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发力品牌建设与人才培养 恒大酒店集团加入 APacCHRIE Evergrande Hotels & Resorts joined APacCHRIE, fostering branding

广州     发布时间:2018-01-22阅读次数:2198

恒大酒店集团加入知名行业协会APacCHRIE并成为企业高级会员,是源于其在加强品牌建设、人才培养、行业交流等方面的需求。


2018年1月19日,恒大酒店集团APacCHRIE(亚太酒店、餐饮与旅游教育协会)企业高级会员授牌仪式暨行业交流会在广州恒大中心举行,恒大酒店集团正式加入APacCHRIE,成为该协会的企业高级会员,包括双方多位高管在内的数十位代表参与并见证了这一重要时刻。

加入APacCHRIE并成为企业高级会员,是源于恒大酒店集团在加强品牌建设、人才培养、行业交流等方面的需求,未来将进行全方位的交流合作,实现双方互利共赢。

ApacCHRIE于2002年创立于香港,由香港理工大学酒店及旅游业管理学院院长田桂成先生(Prof. Kaye Chon)发起,是目前亚太地区最有影响力的旅游酒店、餐饮管理及教育学术协会之一,旨在促进亚太地区的酒店业、餐饮服务、旅游教育者和行业从业人员之间的学术和研究交流。


恒大酒店集团与APacCHRIE代表合影留念

阶梯式“造血”体系  开放渠道荟萃精英

在会员授牌仪式上,集团副总经理唐伟良先生向ApacCHRIE的来宾们介绍,从2007年成立之初到刚过去的十周年,恒大酒店集团始终恪守成就“一流”的初心,独创“N+1”模式,先后筹备和运营了包括“华东最美海岸”上海北恒大海上威尼斯酒店、“华北首家汉唐温泉”天津东丽湖恒大酒店、“最美川藏线上的明珠”西藏林芝恒大酒店等特色各异的13家自营酒店,并于近年通过资产并购方式揽入杭州法云安缦、丽江大研安缦、成都瑞吉酒店等国际委托管理项目,与旗下自营酒店相得益彰。

集团更进军一线城市中心商圈——位于上海浦东陆家嘴CBD的上海华府酒店项目、与重庆核心商圈中渝广场的超白金五星酒店项目,相继封顶并进入筹备阶段。而位于海口湾的度假公寓项目和广东恩平的温泉酒店项目也正在紧锣密鼓地筹建,即将于2018年问世。

伴随酒店、公寓、温泉系列相继落地,童世界主题乐园酒店的规划,十年百店战略逐步推进,恒大酒店集团关注的不仅是项目发展,同样重视未来专业人才的培养储备,员工团队也需要持续提升学习能力,希望通过APacCHRIE,在行业交流、品牌传播、人才培养等方面,探索合作机会。


上海浦东恒大滨江华府酒店项目


重庆中渝广场恒大酒店项目

APacCHRIE协会即将离任主席Dr. Amy So、协会新任主席Mr. Samir Thapa与前任主席Tina Aquino以及协会亚太理事、中国代表、中山大学管理学院刘静艳副院长等超过10位核心成员参与了此次活动。

Amy So博士在致辞时对恒大酒店集团本次热情邀请协会来访广州恒大中心表示感谢,并赞赏恒大酒店集团在打造综合性旅游目的地方面的用心与取得的成绩,给协会留下了深刻的印象。APacCHRIE作为亚太地区规模最大、最重要的行业协会之一,汇聚了大量的学术和行业精英,在全球具有广泛影响力,现在对中国越来越重视,今年就将在中国举办重要的年度会议,相信在未来的合作中会让恒大酒店集团这样的会员更多受益。

新任主席Mr. Samir Thapa表示,此次与恒大酒店集团各位的会面是一个全新的开始,希望双方的合作不仅仅只有一个开始,而是能够全面贯彻到今后的学习与工作当中。APacCHRIE非常乐意未来在酒店人才输送、教育培训等方面,增加双方互相交流和帮助,实现亲密无间的深度合作模式。

中山大学管理学院副院长刘静艳教授致辞表示:恒大集团战略远大,发展迅猛,是中国地产龙头企业和大型多元化产业集团。依托恒大集团的雄厚实力,恒大酒店集团高瞻远瞩,加速发展。作为APacCHRIE中国代表,对恒大酒店未来发展充满期待,并将在各方面予以助力。


恒大酒店集团副总经理唐伟良先生(左)与APacCHRIE主席Samir Thapa先生在会员授牌仪式上合影

500强雄厚背书  2018全新启航

当天,APacCHRIE参会成员在恒大酒店集团副总经理唐伟良先生、餐饮运营中心总经理陈维奇先生、营销品牌中心副总经理郭子昕女士等的陪同下,参观了恒大集团展示中心。

作为中国乃至世界顶级的企业展馆之一,恒大集团展示中心展现了恒大集团成立22年来的硕果累累与辉煌历程,并介绍了恒大创业与发展历程、恒大地产、健康、旅游、金融四大产业集团、恒大价值、恒大荣誉等,一系列的丰富详实的内容与磅礴大气的叙事方式使得参观嘉宾惊叹连连。


海口湾度假公寓


恩平恒大温泉项目

与母公司品牌一脉相承,恒大酒店集团始终怀抱成就“一流”的初心, 2018年在巩固现有市场和稳步扩大规模的基础上,恒大酒店集团的多品牌战略将全面落地,随着品牌和产品更加丰富,集团的市场竞争力和品牌影响力有望获得大幅提升,更为广大顾客提供更为丰富多元的旅游度假和商务出行选择,为缔造一流的中国酒店管理集团不懈努力探索。

On Jan. 19, 2018, the premium membership awarding ceremony was held at the Evergrande Center, symbolizing that Evergrande Hotels & Resorts officially joined the Asia-Pacific Council on Hotel, Restaurant, and Institutional Education (APacCHRIE) as a premium member of the council. Dozens of representatives of both sides attended the ceremony.


To meet the demand of fostering branding, industry communication and talent training, Evergrande Hotels & Resorts had many rounds of discussions with APacCHRIE, and finally decided to join the council. Both sides agreed to have comprehensive exchanges and cooperation to make a win-win situation in future.


At the ceremony, William Tang, Deputy General Manager of Evergrande Hotels & Resorts, introduced that during the last 10 years of development since establishment, the group has adhered to the aim as a first-class hotel group and initiated the "N+1" model, successfully opened and operating 13 self-managed hotels, including the Evergrande Venice Resort by the most beautiful seaside of East China, Evergrande Hotel at Tianjin Dongli Lake with the first Han & Tang Dynasty-style hot spring center, Evergrande Hotel in Nyingchi, Tibet as a Pearl of Sichuan-Tibet highway. Moreover, during the past few years, the group purchased 3 international mandatory management projects by means of Merge & Acquisition, Amanfayun, Amandayan and St. Regis, Chengdu respectively.


The group's entering the CBDs of first-tier cities as well. The main structures of Evergrande Hotel at Shanghai Pudong and Evergrande Hotel at Chongqing Zhongyu Square were completed and prepared to be opened in the near future. Meanwhile, the Haikou Bay Apart' Hotel and the hot spring hotel in Enping, Guangdong will soon be opened in 2018.


Since the hotel, apartment and hotspring series have successively launched, as well as the planning of Fairyland Theme Park hotels, the group’s strategy of "To open 100 hotels in 10 years" is progressing steadily. Not only does the group focus on project development, but concern about professional talent reserve for long-term development, as well as the continuous working skill upgrading of present staff, therefore the group endeavors to cooperate with APacCHRIE in terms of industry communication, brand communication and talent training.


During the ceremony, Dr. Amy So, Immediate Past President of APacCHRIE, expressed her gratitude and compliment for what Evergrande Hotel& Resorts have done, and as one of the most influential institutions of Asia-Pacific region, APacCHRIE pays a lot of attention to China's industry and education. She's very confident to see Evergrande Hotel& Resorts to be benefited from the cooperation of two sides.


Mr. Samir Thapa, President of APacCHRIE, regarded the cooperation as a new beginning, looked forward to mutual exchange and help, and optimistic about in-depth cooperation like talent training.


Professor Liu Jing Yan, Associate Dean of School of Management of Sun Yat-sen University, highly praised what Evergrande Group had achieved for years. On the basis of Evergrande Group, Evergrande Hotels & Resorts is developing rapidly with long-range strategic view. As a representative of APacCHRIE in China, Professor Liu's willing to be of more help in many different ways.


ApacCHRIE was founded in Hong Kong in 2002, and is one of the most important and largest associations in scale in Asia-Pacific for hotel and tourism education, aiming at promoting the academic communications among hotels, catering service, tourism educators and industrial practitioners in Asia-Pacific region.


Evergrande Hotels & Resorts, inheriting the brand connotation of parent company Evergrande Group, has always endeavored to be a first-class hotel group. With multi-brand strategy to be implemented in 2018, the group will surely be more competitive and influential in hospitality with more brands and products, providing more diverse options for both business and vacation guests.